Attend from the comfort of your home or office at a fraction of what it costs to attend a live workshop.

New Fast-Track Marketing Program starting: Wednesday, April 16, 2008, at 1 PM PST (www.time.gov)

Are you generating a consistent stream of new, profitable clients? (or are you still struggling with marketing?)

If you are not attracting as much business as you'd like, there is a reason. You're avoiding marketing for one or more of the reasons below:

* You HATE cold calling.
* You resist marketing because of fear of rejection or worry about doing it wrong.
* Marketing feels like a chore. It's not fun and not easy.
* You don't know how to get the attention of prospects.
* You're not good at writing copy for marketing materials.
* You are not sure which marketing tactics work best.
* You can't find the time to fit marketing into your schedule.
* You don't have a plan to put it all together.
* Add yours here _________________________________

There's a different way to market yourself

The above reasons (and many more) are what I've heard from hundreds of businesses over the past 25 years. Marketing is hard, it's not fun, there's no time, and besides it really doesn't work anyway!

But deep down, you know there must be a way to effectively market your services. You've seen other professionals do it. You've seen business associates with no more expertise and intelligence than you, gain more attention, attract more business and make more money with seemingly a lot less struggle and effort.

So, what's their secret?

Well, it's not one secret, it's at least seven secrets. They are doing things that most organizations simply don't do.

1. They make marketing into a game that they play to win. And they realize there are certain rules to follow.
2. They have a mindset about marketing that is positive, not negative. It's based on contribution, not fear.
3. They know how to speak about their businesses in a way that naturally attracts attention and interest.
4. They have a marketing message that stands out and makes it clear to everyone what value they offer.
5. They have marketing materials that build trust and credibility because they explain what the client gets, not what they do.
6. They implement a select number of marketing tactics or activities and they apply them religiously.
7. They have action plans that guide their marketing, not random activities implemented sporadically, if at all.

But these seven secrets really don't help you much unless you know how they actually work. How do you change your mindset, make marketing into a game, get attention and implement successful marketing tactics and plans?

And how can you learn this quickly?

You need to grow your revenue and profits now, not someday. You need the tools and skills for marketing your services as soon as possible. And you need a proven, reliable approach for learning how to do this.

Becoming a Better Marketer

For the past several years, I've been working with organizations to attract more clients. We have had tremendous success. I've helped them with everything listed above and more. I've given them the tools and helped them develop the skills that turned them into better marketers who could attract business consistently, with less struggle and effort. About a year ago I found a set of curriculum that I believe is the best available.

Introducing the Fast-Track Marketing Program

The Fast-Track Marketing Program details the seven marketing secrets outlined at the top of this page. The program is divided into seven Fast-Track Steps that you can master and implement after completing the eight sessions of the program if you actively participate. This affordable program has enabled organizations throughout the world to achieve astounding results.

Ready? Here's Seven Steps in the Fast-Track Marketing Program

1. Marketing Ball - Turning marketing into a game
If marketing is a game (and it most certainly is), you need to know the rules and the moves to win.

2. Marketing Mindset - A new mindset about marketing

3. Marketing Syntax - The language of marketing

4. Marketing Messages - We will show you the recipe for getting people's attention when you need and want it no matter what communication method you want to use.

5. Marketing Currency - Powerful marketing information
Currency buys things. In marketing, currency buys interest, credibility, trust and engagement. You'll learn how to create your own marketing currency in the form of an Audio Logo, an Executive Summary and every kind of written, printed and online marketing materials.

6. Marketing Tactics - The ways you get out there
There are dozens of tactics you could employ to get the word out about your services. But you need to know when and how to apply them for the best results. You'll learn the secrets to applying tactics that your prospects are most likely to respond to.

7. Marketing Action Plans - A focused track to run on
A plan isn't just a to-do list. It's more like a recipe with several ingredients that need to be combined and cooked to perfection. You'll discover how to apply marketing action plans that ensure a stream new clients is the final result.

For Whom Has The Fast-Track Marketing Program Been Developed?

People who have had it with doing things that don’t work. This program will show you and your associates at your firm how to reliably get a steady stream of business.

To be successful, you have to do the work. This program isn’t for anyone who is hoping that a little passive listening will make things all better. It won’t.

We will show you the gold mine that you have been sitting on and show you where the door to the vault is… you just have to do the simple things we will explain and do the work and the gold can be yours.

How does the Fast-Track Marketing Program work?

Format of the Fast-Track to More Clients

The format is simple, yet effective. Once a week, for eight tele-sessions, you'll join the other Fast-Track Marketing Program participants on a 90-minute teleconference call (all you need is a telephone). I'll outline the principles for each Fast-Track Step. Then you'll work on applying this marketing action step between sessions.

Unlike an intensive (and exhausting) workshop, the Fast-Track Marketing Program is held by teleconference in the convenience and comfort or your home or office. The big advantage to this approach is that you get time to gradually integrate the ideas into your business one week at a time.

And you can attend by telephone from wherever you live.

Instead of getting a "workshop high" with the inevitable letdown soon after, you'll be building your marketing muscles step-by-step. After six weeks, you'll have more clarity and confidence with your marketing and will already be getting results.

By the end of the seven tele-sessions you'll have a complete marketing action plan for your business.

All Fast-Track Marketing Program tele-sessions will be recorded. If you miss a session or two, you'll be able to listen to them online and get the action step for that week. You can fit it into your schedule. So if the tele-sessions are too late at night or too early in the morning, it's not a problem. Listen at your own pace whenever it works for you.

An Approach that Works

A comprehensive workbook is included with the Fast-Track Marketing Program. You'll be able to download it as a pdf file and put it in a binder to work from. In addition, you'll get special worksheets each week to do the exercises in the seven steps.

As you can see, this is a very systematic, organized and focused approach to attracting clients. It doesn't depend on marketing tricks or hype but on proven marketing principles and practices. It's something you can do. And it's designed to get you past your fears of marketing and into action.

What makes the Fast-Track Marketing Program different from other marketing programs or workshops?

There's no other marketing program out there that that gives you what the Fast-Track Marketing Program does:

1. Shows you the hidden game of getting clients – the game the folks with the fat bank accounts have known all along.
2. Shows you the exact steps necessary to never cold call again.
3. Shows you exactly what needs to happen to have them calling you back
4. Identifies the fears that are holding you back and addresses them directly
5. Takes both the inner and outer aspects of marketing into account
6. Step-by-step process builds understanding and real-world skills
7. Based on principles proven to work to attract clients
8. Virtual program that you can attend from anywhere in the world
9. Led by a consultant/coach with a 25 year track record
10. Organized approach, not random tactics
11. Completely action-oriented with doable steps
12. Fun and engaging every step of the way
13. You'll master skills you can use for the life of your business
14. It's actually affordable! (and it has a great return on investment if you put it to use)
15. Comes with a money back guarantee

OK, that's about it. The Fast-Track Marketing Program is designed to get you on the fast track of marketing your business by mastering the seven steps of marketing so that you can attract all the clients you want. Pretty simple and lots of fun.

If you like the sound of it, please join us! Here's how:

The Next Fast-Track Marketing Program

The plan is to offer four Fast-Track Marketing Programs throughout the year. The dates for the next Fast-Track Marketing Program are:

Wednesdays: April 16, 23, 30, and May 7, 14, 21 & 28, 2008

All Fast-Track Marketing Program tele-sessions are held at 1 pm Pacific time (2 pm Mountain, 3 pm Central, 4 pm Eastern) For all other zones, check the World Clock.

Note: Future programs may be held at a different day and time.

Check your calendar. Do these dates work for you? It's not a problem if you miss a few tele-sessions, as each session is recorded and made available immediately online. You just need to listen to the session soon after it is held and then work on your weekly action step.

What exactly will happen when you enroll for the Fast-Track Marketing Program?

Upon reserving your space and paying for the Fast-Track Marketing Program, you'll receive the in-depth workbook in pdf format. You'll print this workbook, 3-hole punch it and place it in a binder. This will be your guide for the complete Fast-Track Marketing Program.

As the group progresses, you'll receive many more online materials, such as samples of each of the Fast-Track Marketing Steps. You'll also receive other worksheets in Word format that will enable you to create detailed Marketing Action Plans.

As the start date of the program approaches, you'll get occasional email reminders. You'll be fully informed and prepared to engage completely in the program.

When the program starts, I (Darrell Crawford) will be on the tele-sessions working with you through the seven steps. I promise to keep it fun, interactive and applicable to your business every step of the way.

The Fast-Track Marketing Program is now open for enrollment.

The tuition for the Fast-Track Marketing Program is only $395.

Click Here to Join "The Fast-Track Marketing Program"
$395 from April 16 through May 28, 2008.

Note: If you also want to order the Infoguru Marketing Manual or the Website Toolkit before starting the program, you'll be able to order it on the checkout page. Just click the link above.

Visa and MC Credit Cards Accepted.

Questions you may have about the Fast-Track Marketing Program

Q - Do I need any special equipment to participate in the Fast-Track Marketing Program?

A - You'll need a telephone for the sessions and a computer for the homework. The workbook will be in pdf format and easy to download. The same goes for the worksheets you'll fill out. And you can download and listen to the tele-session on your computer.

Q - Are there any prerequisites for the Fast-Track Marketing Program?

A - No, but I highly recommend the InfoGuru Marketing Manual. This material supports what you'll learn in the Fast-Track Marketing Program. In addition, I'll give you a list of a dozen or more excellent books that will help you in developing your specific marketing tactics. (I call these "marketing recipe books.")

Q - Does this program come with a guarantee?

A - Yes, like all Action Plan Programs, we have a guarantee. For the Fast-Track Marketing Program, it's as follows: Attend all sessions of the Fast-Track Marketing Program (or listen to the recordings if you miss a session) and do all the work assigned between the programs. If you do not feel that the program has been worth much more than what you paid, you may ask for and receive a full refund of your tuition.

Q - Do you have a refund policy if someone needs to drop out of the program before it starts?

A - Yes. Just let me know by email up to the day before the program starts and your tuition will be refunded minus a $50 administrative fee. See above for refunds after the program has started.

Q - Will I be able to listen to the recordings of the Fast-Track sessions after the program is over?

A - Yes, your Fast-Track Marketing Program page will be available to you indefinitely. You'll be able to go back and listen to the sessions, download the workbook, look at the samples and all the worksheets and templates. This will enable you to review the program as often as you want at no extra cost.

Q - Is this program appropriate for me if I don't have a professional service business?

A - Perhaps. If you offer services of almost any kind and work with clients, the majority of the principles and practices will apply to you as well. Some of your marketing tactics may be different. This program would not be appropriate for a retail business, a restaurant or consumer product business. It's also not specifically for online businesses, but many of the principles will apply to them as well.

Q - What if I'm a member of a larger professional service firm?

A - The Fast-Track Marketing Program will work for you equally well. If you're in an accounting firm, computer services company, a legal or consulting firm, you'll be able to apply these principles and practices to your marketing. The marketing and selling are more complex in a larger firm, but the foundation for marketing and planning are the same as for Independent Professionals.

Q - Will I need any help with my marketing after the program?

A - It depends on what you want to do. If you want to create a complete web site, write several articles, or publish a book you may need additional resources beyond this program. But what you'll have is a sound methodology for creating your marketing messages and materials. And you'll have an approach to marketing action planning that you can apply to virtually any marketing activity from networking to advertising, from public speaking to publishing.

Q - Will the Fast-Track Marketing Program be effective for me if I don't live in North America?

A - Yes. All the same marketing principles apply. We've had clients and customers from the UK, Australia, South Africa, the Netherlands, South America, Europe and the Middle East. All you need is a phone and a computer. If you have any other questions, please let me know by contacting me by email.

Thank you and I look forward to participating with you in the next Fast-Track to More Clients Program.